Learn from experts. Connect with leaders. Grow your business.

The U.S. catering market is huge — Technomic puts it at $61.5 billion. Learn how to "up" your share at the CaterUp! conference by ezCater. Come hear fellow restaurant industry leaders share learnings, challenges, and how they've upped their catering game. Leave with new insights and actionable strategies to grow your brand's catering business.

Focus on catering.

Catering is a bright spot in the restaurant industry – a $61.5 billion opportunity. Immerse yourself in catering strategy and leave with fresh insight on how to grow your brand's share.

Expand your knowledge.

Hear the latest industry data, experience the newest technologies, and learn the strategies leading brands are using to grow their catering business.

Connect with peers.

Meet, mingle, and get inspired by fellow leaders who share the same opportunities and challenges.

Here’s what’s cooking.

Monday, April 29, 2019

3:00 PM
- 5:30 PM
ezOffice Hours
Here’s your chance to sit down with an ezCater Strategic Account Manager to optimize your account. Book a 30-minute session to receive personal recommendations for increasing order volume, streamlining your business, and understanding data insights. Attendees will receive an email with instructions for booking their appointment prior to the conference.

3:00 PM
- 8:00 PM
Registration
CaterUp! registration is open in the Crescent City ballroom. Stop by when you arrive for a warm welcome from the ezCater team! 

5:30 PM
- 7:30 PM
CaterUp! Launch Party: Welcome to the Big EZ
Mix and mingle with fellow attendees on the pool deck at The Roosevelt. Partygoers will enjoy hors d'oeuvres and cocktails. Dress code: Business Casual. 

Tuesday, April 30, 2019

7:00 AM
- 9:00 AM
Registration
CaterUp! registration is open in the Crescent City ballroom. Stop by when you arrive for a warm welcome from the ezCater team! 

7:30 AM
- 8:30 AM
ezOffice Hours
Here’s your chance to sit down with an ezCater Strategic Account Manager to optimize your account. Book a 30-minute session to receive personal recommendations for increasing order volume, streamlining your business, and understanding data insights. Attendees will receive an email with instructions for booking their appointment prior to the conference.

7:30 AM
- 8:30 AM
Breakfast & Sponsor Showcase

8:30 AM
- 8:45 AM
A Roadmap for Success
How do you grow a catering business and what are the key components to making that happen? It’s one of the most common questions asked in today’s off-premises-first world. In this kickoff session we unveil the roadmap to a building a successful catering operation: where to play, asset allocation, and developing a playbook for growth.  

8:45 AM
- 9:00 AM
Technomic x ezCater: The State of the Catering Industry
We teamed up with Technomic to uncover new catering industry trends from operators’ perspective. You’ll get the first look at this report, which covers how valuable they expect catering to be to their overall business, the investments they plan to make, and the segments of catering they’ve seen the most success in.

9:10 AM
- 10:15 AM
The Catering MVPs: Office Heroes
In the catering world, your most valuable customers are office heroes: the people who make the impossible, possible. They are the warm smile during a rough day and the miracle maker when you need last-minute anything. You’ll hear directly from a panel of office heroes who will share their catering experiences and expectations, and how you can keep your brand top of mind.

10:40 AM
- 11:00 AM
B2B Ordering Trends
With 11 years of B2B catering ordering data under our belts, we’ve uncovered some trends…and we’re sharing ‘em! You’ll get a deep look into the business catering buyer persona – from most popular daypart for placing orders to menu items they can’t get enough of.

11:00 AM
- 11:30 AM
Keynote: Aligning Your Catering Business with Your Brand

Scott Davis has defined his career with innovative brand transformations. With a unique panoramic perspective on catering business needs, Davis reminds all of us that catering is much more than "putting sandwiches on a platter and getting them out the door.” From his time as the first Chief Concept Officer at Panera Bread to his current role as the President of Core Life Eatery, Scott knows how to make great catering concepts thrive.


11:45 AM
- 1:00 PM
Lunch & Sponsor Showcase

11:45 AM
- 1:00 PM
ezOffice Hours
Here’s your chance to sit down with an ezCater Strategic Account Manager to optimize your account. Book a 30-minute session to receive personal recommendations for increasing order volume, streamlining your business, and understanding data insights. Attendees will receive an email with instructions for booking their appointment prior to the conference.

1:20 PM
- 2:00 PM
Insight from the C-Suite

Executive buy-in is crucial for any business lines’ success. This session brings together c-suite executives from top brands where they’ll share what got them committed to catering and how they determined  the level of investment and resources they put into it.


2:20 PM
- 3:00 PM
Capacity Round Robin Sessions

Option 1: A Place for Catering: Your Space Plan

Most restaurants were not built to run a full-scale catering business. You’ll learn from a panel of capacity experts on how to navigate and think creatively about your current space. You’ll hear how these leaders are shifting their approach on everything from food inventory and production to smart scheduling, equipment, and more.

Option 2: A Place for Catering: Your People Plan

People are your most important asset. You’ll hear from a panel of people experts on how they’ve built best-in-class teams and how they’ve approached shifting trends in labor. You’ll learn how to find the right people, train and retain them, and elevate their performance.


3:15 PM
- 4:00 PM
Encore: Capacity Round Robin: People & Space

Option 1: A Place for Catering: Your Space Plan

Most restaurants were not built to run a full-scale catering business. You’ll learn from a panel of capacity experts on how to navigate and think creatively about your current space. You’ll hear how these leaders are shifting their approach on everything from food inventory and production to smart scheduling, equipment, and more.

Option 2: A Place for Catering: Your People Plan

People are your most important asset. You’ll hear from a panel of people experts on how they’ve built best-in-class teams and how they’ve approached shifting trends in labor. You’ll learn how to find the right people, train and retain them, and elevate their performance.


4:15 PM
- 5:00 PM
New Technologies for Growth

The ezCater product team will unveil the latest product features designed to help partners grow their business.


5:00 PM
- 6:30 PM
ezOffice Hours
Here’s your chance to sit down with an ezCater Strategic Account Manager to optimize your account. Book a 30-minute session to receive personal recommendations for increasing order volume, streamlining your business, and understanding data insights. Attendees will receive an email with instructions for booking their appointment prior to the conference.

5:00 PM
- 6:30 PM
Cocktail Hour in Sponsor Showcase
Grab a drink in the Sponsor Showcase before we head to the Bon Temps Reception as a group. 

6:30 PM
- 9:30 PM
Bon Temps Reception
We're rolling out the Green Carpet for a dinner and drinks reception at the New Orleans Culinary & Hospitality Institute. Rendezvous at the Sponsor Showcase before heading over to a spectacular soiree at this newly-opened venue. Transportation to NOCHI will be provided. Dress code: Business Casual. 

Wednesday, May 1, 2019

7:30 AM
- 9:00 AM
ezOffice Hours
Here’s your chance to sit down with an ezCater Strategic Account Manager to optimize your account. Book a 30-minute session to receive personal recommendations for increasing order volume, streamlining your business, and understanding data insights. Attendees will receive an email with instructions for booking their appointment prior to the conference.

7:30 AM
- 9:00 AM
Breakfast & Sponsor Showcase

9:00 AM
- 10:00 AM
Keynote: The Science of Engagement

How do you keep someone’s brain engaged so that you can increase the likelihood of being memorable? An intriguing approach to understanding engagement is to view it from the angle of its absence. Is it possible for the brain to disengage, especially in the age of overstimulation? The answer is yes. Cognitive scientist, Carmen Simon, will share evidence-based, practical guidelines, which you can use immediately to create meaningful engagement for your catering audiences and prevent disengagement.


10:00 AM
- 10:45 AM
Technology and the Future of Innovation

Hubs, robots, and AI, oh my! New technologies are directly impacting the restaurant industry and will change how we do business. In this session, technology leaders in the restaurant industry will discuss how these innovations are changing consumer expectations, how you need to make changes to keep up,  and which technologies require the most immediate attention.


11:15 AM
- 12:00 PM
Your Strategy; Are You F.E.E.D.-ing It?

Time to build a playbook that will take you all the way. You’ll learn a model for building a winning catering action plan, which we call F.E.E.D: Foundation, Experience, Execution, Demand. Each breakout session will dive deep on one of the four elements. 

Breakout Option 1: Foundation

The foundation of your catering business is a mix of the right menu, pricing, technologies, and facilities. Top leaders who have built some of the strongest catering strategies in the industry will discuss how to brand your catering program so it's consistent with your restaurant’s brand, the types of technologies that streamline operations, and equipment needs you should think about. 

Breakout Option 2: Customer Experience

Even without the ambiance of a restaurant, your catering offering still needs to creates a positive  and consistent experience. You’ll learn how our panel of customer experience experts established a catering experience that lives up to their brand, implemented best-in-class hospitality processes, and create brand evangelism at every customer touchpoint. 

Breakout Option 3: Operational Execution

The key to proper execution lies in a few areas: learning what matters to your customers, designating a Catering Operations Leader, and developing your standard operating procedures. This panel will discuss labor management, menu and food assembly training, and techniques for order and packaging production.  

Breakout Option 4: Demand

Build demand for your catering offering! A panel of marketing experts will discuss how they drive demand to fuel their marketing program. You’ll learn their approaches to developing unique branding materials, motivating talented salespeople, forging third-party partnerships, and building loyalty programs and experiences.


12:15 PM
- 1:00 PM
Encore: Your Strategy; Are You F.E.E.D.-ing It?

Time to build a playbook that will take you all the way. You’ll learn a model for building a winning catering action plan, which we call F.E.E.D: Foundation, Experience, Execution, Demand. Each breakout session will dive deep on one of the four elements. 

Breakout Option 1: Foundation

The foundation of your catering business is a mix of the right menu, pricing, technologies, and facilities. Top leaders who have built some of the strongest catering strategies in the industry will discuss how to brand your catering program so it's consistent with your restaurant’s brand, the types of technologies that streamline operations, and equipment needs you should think about. 

Breakout Option 2: Customer Experience

Even without the ambiance of a restaurant, your catering offering still needs to creates a positive  and consistent experience. You’ll learn how our panel of customer experience experts established a catering experience that lives up to their brand, implemented best-in-class hospitality processes, and create brand evangelism at every customer touchpoint. 

Breakout Option 3: Operational Execution

The key to proper execution lies in a few areas: learning what matters to your customers, designating a Catering Operations Leader, and developing your standard operating procedures. This panel will discuss labor management, menu and food assembly training, and techniques for order and packaging production.  

Breakout Option 4: Demand

Build demand for your catering offering! A panel of marketing experts will discuss how they drive demand to fuel their marketing program. You’ll learn their approaches to developing unique branding materials, motivating talented salespeople, forging third-party partnerships, and building loyalty programs and experiences.


1:00 PM
- 1:30 PM
Farewell Lunch

*AGENDA IS SUBJECT TO CHANGE

Experts Taking The Stage

ADDITIONAL SPEAKERS COMING SOON

Destination: New Orleans

What better place to host CaterUp! than New Orleans? It’s a city of food – one of America’s best – with a rich history and thriving restaurant scene. It’s a city of resilience, an essential ingredient of any successful restaurant. It’s a city of excitement, the birthplace of jazz and a famous reputation for nightlife. It’s the perfect place to begin the next chapter of your restaurant business.
Roosevelt Hotel New Orleans
The Roosevelt New Orleans,
a Waldorf Astoria hotel.

Exquisite accomodations, impeccable service, and 125 years of legendary history.

All-Access Pass: $499

Sponsorships available now.

Questions? Contact us.